Why you need to understand Social Media

We all have a fairly good understanding of modern social media. But do we all how it works to our advantage? But what if I told you that are 8 different ways to begin networking on Twitter or that there are 9 ways to sell your products on Facebook? Now tell me how confident do you feel about social media knowledge.

What is Social Media marketing?

What is marketing? Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

What is social media marketing? The purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

The two seem to go hand-in-hand.  But you may still be wondering, why social media?

‘‘Social networks are one of the fastest growing industries in the world’’.  

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely be time to start investing in social media if you haven’t already.

Social Media and Social Networking Sites

Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose.  As part of an introduction, here are a few social network examples.

Facebook is the biggest and arguably most powerful social network in the world with 1.94 billion active monthly users.

Twitter is microblogging platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people.

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c. It is also vitally important to have a LinkedIn for individuals looking to further.

YouTube is the largest video sharing network and second largest search engine (next to Google)

Google +, Foursquare, Pintrest, Snapchat are other social network sites that are also worthy mentions on the list.

The above is not an exhaustive list or even an extensive one. There are many more media platforms evolving everyday and other social media which are specific to countries that are giving the above list a run for their money.

Social Media marketing strategy

Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.

  • Set Goals – Start big and work down. 
  •  Know your target audience
  •  Choose a primary Social Media – Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc and choose accordingly
  •  Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
  •  Measurement and Testing – You need to constantly analyse your social media strategy to understand how effective it is.