Social Media and Social Networking Sites
Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. As part of an introduction, here are a few social network examples.
Facebook is the biggest and arguably most powerful social network in the world with 1.94 billion active monthly users.
Twitter is microblogging platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people.
Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.
LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c. It is also vitally important to have a LinkedIn for individuals looking to further.
YouTube is the largest video sharing network and second largest search engine (next to Google)
Google +, Foursquare, Pintrest, Snapchat are other social network sites that are also worthy mentions on the list.
The above is not an exhaustive list or even an extensive one. There are many more media platforms evolving everyday and other social media which are specific to countries that are giving the above list a run for their money.
Social Media marketing strategy
Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.